Although the Nintendo Switch can look back to over 10 million units sold in less than a year, internally Nintendo developers in Kyoto are already considering the hardware for the next Nintendo console. Commenting on the Japanese daily newspaper “Asashi Shimbun”, Tatsumi Kimishima, CEO and President of Nintendo, revealed that they are discussions over which direction the next console should go are underway. However, this is not an easy process, says Kimishima, as the needs and desires of consumers are constantly changing and technology continues to progress. Technologies that are in vogue and used in current products, as is currently the case with artificial intelligence (as in “smart speakers”), have to be considered and discussed by Nintendo until the end of production. To stay up-to-date, Kimishima says, you can’t decide what to use or build in the final product during early discussions so you can stay flexible for as long as possible.
Overall, despite current debauchery, Nintendo wants to remain true to the entertainment industry. Kimishima says the company has been focusing on entertainment for over 100 years and has many talented people who are champions in the entertainment industry. Because of this tradition, and also because of the highly trained people who shape Nintendo’s products, Nintendo wants to stay in the entertainment industry and aim for a different sector of the industry instead of entering a whole new one. Previously, efforts were made to enter the market for human health products, but apart from that, Nintendo’s main goal is to delight its consumers and improve their overall quality of life.
What could Nintendo do next? Do you have specific wishes for a Nintendo Switch successor? Tell us in the comments!